Special Projects

A memory is created in the experience

Event Direction & Strategic Leadership for Events That Matter

Many events simply can’t afford to be managed. They need to be directed.

For more than 20 years, I’ve worked at the highest level of the global events industry, creating, producing and directing close to 1,000 high‑profile live events across multiple sectors and markets worldwide. When the stakes are high, the complexity is real, and the outcome truly matters, this is where I’m brought in.

I work as an Event Director and Executive Producer, providing senior leadership, clear direction and strategic oversight. My role is to see the whole picture, create the vision, align people and purpose and ensure every decision serves the outcome with flawless delivery.

Today, I direct and produce a small number of high-impact events annually.

LEARN MORE ABOUT ME

A stage performance with young female dancers in gold costumes, a singer in a black and gold dress, and some dancers striking various poses, with an audience seated at tables watching in a banquet hall with large screens displaying images of children in the background.

Not an Event Manager. An Event Leader.

There are many people who can run an event.

Far fewer who can lead one.

What sets me apart is not just scale of experience, but perspective. I combine:

Creative authority — showcraft, storytelling, audience psychology and experience design
Strategic discipline — structure, governance, financial modelling, KPIs and risk

I operate comfortably at boardroom level and backstage, translating vision into reality without losing intent, quality or control. I’m here to lead the work, elevate capability and set the standard.

Direction Before Delivery

Every project begins with clarity:

Purpose, objectives and success measures
Audience insight and behavioural drivers
Strategic, commercial and reputational considerations

Only then does creativity and execution follow. This ensures events are not just impressive, but effective, measurable and aligned to long-term outcomes.

Four athletes in yellow jackets celebrating on a stage with gold medals, while a large crowd and city skyline are visible in the background, with confetti falling around them.

A tennis court inside an arena with Australian flags at the net. The court is lit with blue lighting, and the arena is filled with spectators.

Four people standing behind a Coca-Cola booth, each wearing red shirts with Coca-Cola branding, holding bottles of Coca-Cola, at a promotional event with a large Coca-Cola sign in the background.

Group of people dressed in formal attire on stage for a performance or event, with a large screen and purple lighting in the background.

A woman with blond dreadlocks and a man with short hair singing into microphones on stage, with a blue, cloud-like background.

Indoor event space with people socializing around a bar. The room has large hanging lamps, tall potted trees with blue lighting, and a beverage station in the background. There are glasses of wine on the counter and a patterned carpet on the floor.

Large conference hall filled with a seated audience, a stage with five panelists, and a big screen projecting a speaker, illuminated with blue lighting.

A large crowd of people attending a conference or event in a dimly lit hall with blue lighting on stage and curtains.

Registration area at Xerocon Sydney 2014 with a large blue sign reading "Welcome to Xerocon." Multiple staff members serve attendees at a curved registration desk labeled with letter groups, inside a spacious venue with a high, domed ceiling and a mo

A large screen displays two black-and-white photos of people at an event, with a group of people standing in front of the screen, silhouetted against blue lighting.

A man in a gray suit stands on a dark stage, holding a microphone and performing under blue stage lights.

Group of men and women in formal attire posing on a stage with musical instruments in the background.

Modern living room with large white statue, beige sofas, hanging potted plants, and a grand piano by the window.

Large audience attending a conference or event in a hall with oversized digital screens displaying the word 'Melbourne' and an athlete playing tennis.

Interior of a large, circular conference or expo hall with a high, domed ceiling featuring wooden and metal beams. The hall is filled with exhibition booths, people walking, and digital displays capitalizing on natural and artificial lighting.

A press conference by a waterfront with multiple reporters and microphones interviewing a man in a white shirt. Several cameras and journalists are capturing the event, with a city skyline of tall buildings and a modern theater in the background.

A group of five people on a boat, two women and three men, sailing on a river with bridges and buildings in the background. Two individuals are sitting on the boat's roof, waving and smiling at the camera, with one man in a suit standing nearby.

Stage with four white chairs, a large screen displaying 'Growing to Great,' and blue curtains at an event.

Large conference room filled with an audience, a presenter on stage, with McDonald's logos and promotional screens in the background.

Concert hall decorated for an event with a shiny black Billy Joel signature grand piano in the foreground, blue and white table settings, blue chairs with white sashes, illuminated starry backdrop, and a large stage with floral arrangements and scree

A bartender performs a fire show with flaming bottles or mixology tools at a circular bar, surrounded by an audience in a dimly lit venue.

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How I Add Value

I support organisations through senior event leadership, either by directing or executive producing specific events, or stepping in as a fractional strategic leader for event portfolios and teams.

My contribution may include:

Event strategy, analysis and redevelopment
Multi‑year event and growth planning
Creative and experience direction
Program and content design to ensure clarity, momentum and audience impact
Production, showcraft and talent guidance to elevate the experience without compromising purpose
Executive-level oversight of delivery teams and suppliers
Financial modelling, governance and KPI accountability
Audience engagement, data insight and performance review
Mentoring and developing internal event capability

The focus is always the same: stronger direction, better decisions, and high‑performing outcomes, and happy audiences!

A Scarce Resource by Design

I deliberately limit the number of events I direct and produce each year. This allows me to stay hands-on, accountable and fully invested in every project I take on.

If your event is business‑critical, reputation‑defining or strategically important, this is not a role for compromise or chance.

Trusted Expertise

If you’re looking for someone to manage tasks, there are many options.

If you need a trusted expert to provide direction, leadership and clarity - someone who has done it before, at scale, under pressure, then this is the conversation to have.

If this matters, don’t leave it too late.

LET'S CHAT ABOUT YOUR EVENT TODAY